Metaverse Inc.! Sony and Lego invest 2 billion dollars in Epic Games

Already in the past week (5.4.2022), LEGO and EPIC Games's leaders announced that they want to create an immaterial metaverse experience for children of all ages (via games economy). No wonder, finally, comparable online offers such as Minecraft and Roblox are incredibly high buzzing year after year. However, there were no details about the children's metaverse.

Sony also wants to play with LEGO and EPIC!

Yesterday then followed the next announcement of Lego (or Kirkbi) and Epic Games. This time was also Sony with the party. The three companies together want to build "the future of the digital entertainment", and apparently not only for children, but in general. And yes, too, the term metaverse falls again. The goal is to create a new kind of social entertainment, with which one can explore the connection between digital and physical worlds.

The fun Sony and Lego can be tidy. One billion US dollars each invest the two companies in Epic Games to take the supremacy in metaverse. As a reminder: After the acquisition of Activision Blizzard by Microsoft , the marketing keyword also fell again and again. In addition to Tencent, Phil Spencer and Bobby Kotick had identified Tech Giants like Facebook, Google and Amazon as the greatest competitor.

Time for quotes

Sony & Lego Invest 2 Billion Into Epic Games Kenichiro Yoshida, President and CEO of Sony Group Corporation, has the Metaverse: "_ALS Creative Entertainment Company, we are looking forward to investing in Epic and so our position in the metaverse field, a room, in the creative and user Spending, strengthening your time. "With the expertise of EPIC and the Sony's technologies, you want to drive new digital fan experiences in the Sports area and virtual reality initiatives in the future.

Søren Thorup Sørensen, the CEO of Kirkbi, also has dreams: "One part of our investments focuses on trends, of which we believe that they will form the future of us and our children. With this investment we will be our commitment in the world Digital playing, and we are happy with our investment Epic Games on their journey, where they are always further supported, with a long-term focus on the future metaverse_ ".

With all the metaverse bingo, we want to remember that Sony is currently still working on a major takeover . About nine billion US dollars would still have to be available to the Japanese for acquisitions. Speaking of: The majority of EPIC shares still lies with founders and CEO Tim Sweeney. Another 48 percent controlled with Tencent a supposedly direct competitor from Sony around the metaverse. It remains exciting.

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