NHN game sales increased 19.9% year -on -year to ease web board game deregulation.
NHN released its second quarter performance in its 2022. Revenue rose 12.8% YoY to W511.3bn, and operating profit decreased 73.9% YoY to W5.2bn.
In the game sector, the company recorded sales of KRW 104.1 billion. This is an increase of 19.9% year-on-year. In response to this earnings increase, the company analyzed it as a propaganda and mobile game new content effect in the web board game. In fact, the sales of web board games in the second quarter of 2022 increased by 40% year-on-year and 22% compared to the previous month in July, when the revised game enforcement decree was applied. NHN said it is expected to lead solid game sales in the third quarter, which reflects the deregulation of web board games.
In July, NHN decided to merge the game subsidiary NHN Big Foot and focuses on the game business capabilities. The strategy is to rebuild the status of the web board game 'Hangame', while riding the web board deregulation, while actively launching mobile game launches around Korea and Japan NHN Play.
In addition, payment and advertising sectors rose 10.3% year-on-year, KRW 216.5 billion, commerce divisions up 2.6% year-on-year, KRW 81.7 billion, technology sector rose 33.8% year-on-year, and content sector is 8.8 year-on-year. It has increased % to 50 billion won. Nevertheless, operating profit decreased significantly in the increase in marketing costs due to the increase in marketing costs due to the expansion of Hangame Rebranding and webtoon French regions, and the increase in operating costs such as one-time event costs for holding the US commerce business trade show.
NHN Chung Woo-jin said, After the distance is released, the cost has been carried out in order to make full-fledged business, but the performance is becoming visible due to the increase in web board sales and the increase in pocket comics users. Based on the rational game performance, the company will lead the even growth of core businesses from payment advertisements, commerce, technology, and contents, while focusing on improving profitability from the second half of the year, and efficient groups through selection and intensive strategy.